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Case Studies - Retail

Walsingham Planning

Retail case studies - Walsingham Planning

A selection of case studies from the Walsingham Planning portfolio.

Retail - New Shop and Showroom - Milton Green

Following the refusal of a previous application, Walsingham Planning was approached to seek permission for a new Shop and Showroom for a company seeking to sell Sheds and other large enclosures from a rural location in Cheshire.

Based on the scale of the products, and the business model requiring customers being able to see and experience the product range before purchase, it was essential that a large site was provided, as well as a rural location to suit the applicant’s core customer base.

In planning terms, these operational requirements caused concern to the Council, who sought for retail uses to be directed to established centres and questioned the sustainability of the site in question.

Our task, therefore, was to explain and articulate, in planning terms, why the business had to be sited where it was proposed and demonstrate why no town centre locations existed in any regard that would be suitable, available or viable for the business to operate from.

Accordingly, we set about reviewing a large catchment area and assessing 20 surrounding designated retail locations to demonstrate the absence of any alternative trading locations.

At Planning Committee, we were able to further articulate the site-specific requirements of the applicant and explain the benefits the proposed use would bring to the surrounding area, which could not be realised from a ‘town centre’ location. Members accepted our arguments, and planning permission was thus granted.

Retail - New Shop and Showroom - Milton Green

Retail - Lidl - Bermondsey

Walsingham Planning has secured planning permission for a replacement Lidl Foodstore in South London. The existing store was in a sustainable location with good access to public transport, but was coming to the end of its useful life. We identified a qualitative deficiency in convenience shopping in the local area and successfully argued that the 45% increase in sales area in an edge of centre location would be acceptable, taking into account retail impact and sequential considerations.

The design of the new store took the opportunity to bring the building to the front of the site so that its bold glazed frontage could interact with the street. A contemporary palette of materials and simple, sleek design ensured a building which suited its location, close to a main arterial highway.

We successfully agreed the removal of the existing landscaping along the pavement edge and a new landscaping scheme was prepared, which softened the site without impinging on the Foodstore’s street presence.

Residential amenity was a key consideration for the scheme as flatted developments bordered the site on two sides. Careful daylight/sunlight analysis ensured the detailed design of the building responded appropriately to this constraint.

Early and regular correspondence with Ward Councillors resulted in Member support for the proposed redevelopment, which was approved by Planning Committee.

The new store has brought significant benefits to the local community in terms of enhanced retail provision, additional jobs and environmental improvements.

Retail - Lidl - Bermondsey

Retail - Parklands - Weston Super Mare

Walsingham Planning was originally instructed in 2013 to represent the developers of an 88 hectare site in North Somerset.

The development, which will deliver a significant boost to the housing land supply in North Somerset, comprises up to 1,150 dwellings, B1 office uses, retail development and a number of local community uses including a new primary school. Angus Meek Architects were the Architects of the Masterplan.

The Local Retail Centre within the site, which comprises up to three storeys of a retail and food and drink related floorspace (including restaurants and cafes, drinking establishments and hot food takeaways), is designed to serve the new community at Parklands, Village, Weston Super Mare.

The proposals act as a focal point for facilities and services and are easily accessible from all parts of the new development by a range of transport modes, including walking, cycling, public transport and private car.

The client brief included acting as lead consultant, preparation and coordination of the Environmental Statement, liaison with the LPA and other key stakeholders and briefing local politicians prior to Planning Committee. Planning permission for the first stage of development was granted in April 2015 and with subsequent development phases expected to be approved shortly.

Retail - Parklands - Weston Super Mare
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